Several weeks ago I wrote a piece on the dispute between Time Warner and Viacom. (See that article here.) At the center of the “TV Everywhere” paradigm is the legal question whether consumers should have access to content on any device that they’ve paid for as part of their cable subscription without additional fees being levied on the cable provider and consumer. Most cable companies, as you would expect, feel that a cable subscription to a channel should extend to every viewable device within the home at no extra charge to the distributor or consumer. Content providers see additional screens as an opportunity for more revenue.
In an announcement made this afternoon, CableVision (another large cable player who had introduced a “TV Everywhere” service) and Viacom announced that they had settled this dispute to their mutual satisfaction. In a joint statement, the companies said: “Viacom and Cablevision have agreed to resolve their pending litigation, and the Viacom programming will continue to appear on Cablevision’s Optimum Apps for iPad and other IP devices. In reaching the settlement agreement, Cablevision and Viacom were able to resolve the iPad matter and an unrelated business matter to their mutual satisfaction. Neither side is conceding its original legal position or will have further comment.”
Hmmm….wonder what that means. At least one on line source opined that Viacom had indeed bowed to the legal opinion of Cablevision, but I’ve been unable to find any other corroboration of that possibility.
As I indicated in a previous post, the cat is out of the proverbial (technical) bag IMHO. I do not believe that the content providers’ desire for more revenue based on screen size or portability is a sustainable model.
Case in point:
Several weeks ago I replaced one of my televisions with a Samsung 7000 series LED HDTV. Samsung calls it a “Smart TV”, and indeed, carries with it a full series of apps as well as a QWERTY remote and the ability to surf the net via its built in wifi. Guess what else is part of the technology? Yup…streaming all channels from the TV set to a second screen, the Samsung Galaxy tablet! Now at present, there are some limitations on this paradigm if you are not using the built in digital QAM or ATSC tuners, but I suspect that it is only a matter of time before enterprising manufacturers increase the functionality of the app and extend the option to iOS devices as well as other screens using the Android OS.
The point is that this idea has consumer inertia that will push continued development of multiple screen access to content. Try as they might, content providers have historically had little control over the consumer electronics industry generally, and I don’t believe that they will bear sway here either.
These developments in the industry should help the content providers realize that forcing distributors of content to pay additional freight for implementing elegant solutions to “TV Everywhere” makes little sense, and is not a sustainable business model.
Until next time…




