Expansion has been a big focus for WOW! recently, as it has been for years from the very people we encounter in our daily walks of life. I cannot count the many times I’ve been asked in my own city “WOW!……..what’s that mean?” In a lot of cases this is just a question from seeing the letters on a shirt or coat, but then it turns into something much, much more. As I go into who we are, what products we offer, and the amazing customer experience we provide I’m left with a “when are you coming to our neck of the woods” or “are you available in…..”. Recently the time has come where we are finally moving outside of our original boundaries via expansion into new cities and towns. For Illinois that first city is Park Ridge!
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Expansion is an expensive venture with significant capital investment, so we really want to focus on being successful – which means bringing our exceptional customer service experience to as many new customers as possible. Our Dispatch Team really wanted to do our part in sharing the responsibility of spreading the word and participating in this much anticipated growth. How? was the big question. Our interactions derive mostly with internal customers (technicians, call center representatives, etc…). What could we do to play our part?
We decided to help with marketing efforts and the Dispatch Management Team organized an outing to go door-to-door with door-hanger tags in newly released areas of Park Ridge. That was it!! What an amazing opportunity to get out of the office and celebrate the expansion opportunities first hand. On 10/13/10 the Dispatch Management team conducted their first Door-Hanging Party, hitting the streets with door-hangers, chip clips, and WOW pens in hand for friendly distribution. We were able to hang a total of 595 homes! The team really “owned” it by going a step further ensuring their business cards were affixed to their hangers in an effort to demonstrate the dedication our staff has in reaching out to the residents/future customers of Park Ridge. We had an amazing time and really were able to use this outing as a means to strengthen our relationships with each other.
The value of this outing to our team and to the company left us wanting more. So, we will be expanding these Door-Hanging Parties to include the Quality/Training Team and also our Dispatchers, who really represent the “face” of WOW! to customers and technicians each and every day! Only at WOW! would the expansion of our system into new cities become an expanded teambuilding opportunity for departments that normally have nothing to do with direct sales.
Contributed by Brian Blair, Dispatch Manager
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